Young woman in green robe leans against brick wall

CONTEXT

I'm a copywriter and brand strategist with over 3 years of hands-on agency experience. Through this time, I’ve led and created successful strategies, tonalities, and creative communications for 25+ brands across beauty, F&B, education, fashion, petcare, hospitality, and other industries.

I studied design at Symbiosis Institute of Design, specialised in branding, and soon found my way to copy and strategy. This transition may be slightly unconventional, but has rewarded me with the knowledge of understanding the importance of both the visual and the verbal side of brands.

As a copywriter and strategist, not only do I work on the foundation of the brand, but also how this gets communicated. For any project, my primary aim is to uncover a distinct ‘why’ through gap finding, positioning, and identity building. From here, I build relevant messaging guides and narratives that act as an overarching voice and style. 

When not working, you’ll often find me exploring an artistic hobby, reading, or doing yoga. Currently, I’m learning how to play the keyboard and indulging in oil painting. 

Fun facts or formal greetings, all are welcome: siyaprasad0@gmail.com

SKILLS

  • Brand strategy

  • Positioning

  • Brand matrices

  • Brand research

  • Market research

  • Consumer profiles

  • Competitor analysis & differentiation

  • Naming

  • Tone of voice

  • Content strategy

  • Campaign ideation

  • Copywriting

  • Product/Packaging copy

  • SEO Content

  • Social media content

  • Website copy

  • Client pitches

  • Client management

  • Project organisation

  • Team leadership

RECOGNITION

Best Creative Writing Award, Symbiosis Institute of Design