Selected Projects

I’ve written and strategised for brands across

varying industries. Take a look.

An experience not an escape for Amari Raaya.

Brand Strategy & Communications

A blurred dancer poses in leotard and heels.

A crystal-clear RTD identity for Rascal.

Brand Strategy & Positioning

A branding touch-up for Typsy Beauty.

Brand Strategy & Communications

An elegant affair for The Oberoi.

Content Strategy & Copywriting

a woman wearing a black jacket and a black scarf

Part nature, part nurture for Dalhousie Public School.

Content Strategy & Copywriting

brown and white couch beside window

Memories you can taste for Jigger.

Campaign Development & Copywriting

a woman sitting on top of a tree log

A head-to-tail identity for Furlicks.

Content Strategy & Copywriting

a man standing in front of a counter in a restaurant

A homecoming campaign for Ekaya X 431-88.

Brand Tonality & Copywriting

An experience not an escape for Amari Raaya.

Brand Strategy & Communications

A blurred dancer poses in leotard and heels.

A crystal-clear RTD identity for Rascal.

Brand Strategy & Positioning

A branding touch-up for Typsy Beauty.

Brand Strategy & Communications

An elegant affair for The Oberoi.

Content Strategy & Copywriting

a woman wearing a black jacket and a black scarf

Part nature, part nurture for Dalhousie Public School.

Content Strategy & Copywriting

brown and white couch beside window

Memories you can taste for Jigger.

Campaign Development & Copywriting

a woman sitting on top of a tree log

A head-to-tail identity for Furlicks.

Content Strategy & Copywriting

a man standing in front of a counter in a restaurant

A homecoming campaign for Ekaya X 431-88.

Brand Tonality & Copywriting

An experience not an escape for Amari Raaya.

Brand Strategy & Communications

A blurred dancer poses in leotard and heels.

A crystal-clear RTD identity for Rascal.

Brand Strategy & Positioning

A branding touch-up for Typsy Beauty.

Brand Strategy & Communications

An elegant affair for The Oberoi.

Content Strategy & Copywriting

a woman wearing a black jacket and a black scarf

Part nature, part nurture for Dalhousie Public School.

Content Strategy & Copywriting

brown and white couch beside window

Memories you can taste for Jigger.

Campaign Development & Copywriting

a woman sitting on top of a tree log

A head-to-tail identity for Furlicks.

Content Strategy & Copywriting

a man standing in front of a counter in a restaurant

A homecoming campaign for Ekaya X 431-88.

Brand Tonality & Copywriting